Webinar Software Development was in a state of constant flux, even before the first Worldwide Webinar took place. Innovations and enhancements came along like the ones that are now part of the best webinar software of today. The first real webinar platforms were not very user friendly, had very limited capabilities, required complex setups, were terribly slow, and typically required that you have a professional to host your webinars. Now there are webinar platforms that are easy to use, offer comprehensive and powerful features, require no technical knowledge, are very affordable, and can be setup and run in less than an hour. Let's take a look at some of these new and improved webinar platforms:
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Screen Sharing: This is a relatively new feature that has been integrated into many webinars today. A screen sharing system allows you to share a single screen with others who are in the same room as your webinar presentation. You can also invite family and friends to view your webinar from any location because the screens are viewable using a standard web browser. There is no need for a separate browser or installation. You can easily record your webinar using a desktop computer and then upload it to your screen sharing system. Once there, all of your attendees can see the presentation on their monitors without having to travel to any other location.
Autoresponders: Using a simple autoresponder is a great way to enhance the visibility of your business or grow your list of customers. Autoresponders work by automatically sending out email responses to your leads. You can set up your autoresponder to deliver your messages at pre-set intervals or based upon the activity level of your followers. Best webinar software offers advanced functionality including scheduling, auto-responding, and tracking.
Which Webinar Software Category Has the Best Features?
YouTube Marketing Tools: If you are trying to drive visitors to your website, then YouTube is a perfect place to do this. Millions of people visit YouTube every single day and many of these people are looking for information on the products and/or services that you are marketing. To reach these individuals, all you need to do is create a video presentation using one of the free video conference tools available on YouTube. Choose one that has a wide variety of viewing options and a long loading time.
As you can see, YouTube is a powerful tool for conducting live webinars and for increasing the scope and size of your customer list. By offering advertising options on your webinar broadcasts, you can benefit from increased revenue from sponsored ads as well as attracting new visitors through the increased viewership that your broadcast receives. This is due to the increase in views over time. YouTube advertising rates vary depending on the total number of views that your video receives. If your webinar is only being viewed a few times each month, it may be more cost effective to utilize YouTube as your sole webinar advertising provider instead of trying to use multiple providers.
Google Analytics: Many webinar software programs include Google analytics which provide detailed information about where your traffic is coming from and how it is being targeted. You can view and track the keywords that are being used to locate your website as well as what pages of your site are getting targeted traffic. Google analytics is a great way to see what areas you need to focus your attention in order to increase the amount of targeted traffic that visits your website. It will also give you an idea of where your sales are strongest. Google analytics pricing packages are affordable and easy to utilize.
Social Media Widgets: Social media is the latest buzz in the webinar business. There are many webinar platforms available for you to choose from as well as different price points when it comes to purchasing these platforms. When shopping around for the best prices, it is important to get in touch with a provider who offers in-house social media widgets for your use. This will allow you to test and customize your offerings before you completely commit to purchasing the platform. There are a number of different options you have when it comes to these widgets, such as allowing attendees to automatically share your content with their friends or other followers, which will allow you to reach a much broader audience.
Webinars can be a great way to drive traffic to your website and increase the number of leads that you have available to you. There are many different pricing packages that you can purchase based on your needs. There are even marketing features that you can integrate into your webinars that will allow you to advertise promotions and sweepstakes directly to your attendees without having to pay for outside advertising. Make sure that when you select your webinar hosting that you take the time to research all of your options so that you can find the best webinar tool for your marketing needs.
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